ビジネスプラン

Another rubbish entry by me, lol... Dunno why just feeling like writing it. I just found that some companies are so stupid in running their business and it caused them to lose money and competitiveness, here are some of them and the things I would do if I become their CEO (dream on....)



SONY Corporation

Sony is best known for its electronic products, it is one of the most respected and trusted brand in electronic world. However, recent annual report proves it the other way.

* Sony should keep their entertainment and electronic business separates. There have been major conflict of interests from both parties. The proprietary format and the piracy control has made Sony electronic starts its pathway downhill faster.

* Listen to what customer wants, instead of creating something that customers is not likely to buy or embrace. Minidisc was a huge failure outside Japan and so was betamax. Its Vaio computers are filled with many junk software and the MP3 walkman has buggy software, I would prefer that Sony using the existing software rather than create one of its own. It's wasting money.

* Imposed a stricter pricing control. This will helps bottom line. One of the examples are Apple. They have very strict pricing control and it's very hard to get a discount, unless you are a student. I found Sony are okay in some parts, but there's always rooms for improvement. Better pricing control also helps in resale value. Of course, with Sony's premium price, customers would expect better service. The ones like My Sony in Australia where customer get to have private product demonstration and invitation to VIP shopping nights are great. It helps to create customer loyalty as well.

* Do not pour money into research and development if the returns won't be great. I think, somehow they put too much money into R&D and developing many useless but cool gadgets.

* Sony Ericsson joint venture has been great, but I would want them to have premium pricing, like Samsung. Samsung made a great deal of money from its high end phones, as the margins are so high. They also have stricter pricing, Sony Ericsson on the other hand, has lower prices, better features and its prices tend to go downhill extremely fast.



Malaysia Airlines

Malaysia Airlines have been making news lately, as they are into some financial troubles. It's a great airline runs by idiot government officials, which put prestige above everything.

* Ditch all their domestic routes, except Kota Kinabalu, Kota Bharu, Kuching, Penang, Langkawi, Johor, and Alor Star. Let Air Asia do the rest of Malaysia.

* Ditch all aircraft except Boeing 777-200ER, A330-300, and Boeing 737-400. Cancel the A380 order as well. With MAS ditching all other aircrafts, it may need to order more of the aircraft mentioned above. Smaller variety of aircraft is cheaper to run, saves money in training and spare parts.

* Abandoned all first class. Malaysia is not a business destination, focus mainly on leisure passengers. MAS may want to create premium economy class, if they like.

* NO FREE RIDES FOR POLITICIANS. This one is killing MAS.

* Fly to these destinations only using the following aircraft. All must be served at least daily. Non-daily flights won't be able to attract any business passengers, as it has less flexibility.
- Boeing 777-200ER: Sydney, Melbourne, Auckland, London, Amsterdam, Frankfurt, Paris, Tokyo, Los Angeles via Taipei, New York (JFK) via Dubai, Johanessburg
- A330-300: Perth, Brisbane, HongKong, Bangkok, Osaka, Seoul, Beijing, Shanghai, Jakarta, Taipei, New Delhi, Mumbai, Bangalore, Colombo, Karachi, Jeddah, Guangzhou, Male
- Boeing 737-400: All domestic routes plus Surabaya, Bali, Medan, Ho Chi Minh City, Hanoi, Bandar Seri Begawan, Manila, Phuket, Singapore
The destinations not mentioned above, MAS can ditch it.

* Reduce employee benefits.

* Make sure every plane has consistent facilities. For example, all long haul and medium haul planes (B772ER and A333) must have AVOD facilities and flat bed in business class.

* Do not follow Singapore Airlines expansion, MAS is in different segments. So far, they always try to imitate SIA in terms of destinations, it won't work. Leaner and slimmer MAS is better, as they can be easier to manage and can be grown slowly and controlled.



Actually, I still have Mitsubishi corporation in my mind, but I think it's enough for our business presentation today. I can see you yawning already... :P